Walk into any supply shop, scroll any marketplace, and it is the same forty designs. They are fine. They are also forgettable — you wear one for a month, and then it ends up in a drawer next to your other four.
Your badge reel is on you for twelve hours a shift. It is the one part of a uniform that says something about who you are. We think it should be as specific as you are — your dog, your kid's terrible drawing, the inside joke your unit has been running for three years.